Using a Human in the AI Copywriting Process

Do you think AI is the future and present of speedy copywriting?

Have a look at some of the text you see all around you online. You might spot that certain types of copywriting don’t read right to you and me. Psst, artificial intelligence may have been put to work.

You can merge the pizazz and playfulness of human writing with the speed of AI to get the best of both worlds.

It’s high time you start incorporating humans into the AI copywriting process.

We’ve gathered some extra reasons why you should consider incorporating human writers into the AI copywriting process:

• Context and Subtleties of Language: AI excels at following rules and patterns, but it struggles with the nuances of language itself. Humans, on the other hand, are exceptionally good at picking up on these tiny clues, and they can use them to generate copy that is both more effective and more engaging.
• Creativity: Although artificial intelligence (AI) can be taught to produce a wide variety of content, it is not typically seen as particularly creative. Humans are naturally creative and capable of coming up with distinctive and intriguing concepts for content. A human copywriter is likelier to come up with something that resonates that makes your target audience go, ‘Wait a second, that’s just like me!’ whether you are searching for a witty headline or a snappy slogan.
• Brand Comprehension: Your company’s identity is reflected in its brand. This is so much more than just a logo or color scheme. It reflects the core principles and unique personality of your business. Humans are superior to machines in comprehending your brand’s subtleties, producing copy congruent with your beliefs, and communicating with your target audience.
• Humor: Artificial intelligence (AI) can be (accidentally) hilarious at times, but it’s not known for its good sense of humor. If playful language and humor are what you’re after, you should work with a human copywriter rather than an automated one. They’ll be more skilled at using language to make people in your target audience laugh and engage with the content you provide.
• AI Detectors: While AI detectors can identify and mark information written by machines, humans can write in a way that would not cause AI detectors to flag their writing.

What Humans Can Do That AI Can’t

No matter how efficient AI gets, there are some things that a robot can’t duplicate. If you are looking for text that genuinely connects with your target audience, is consistent with your brand, and has a dash of humor, you need to consider including people in the AI copywriting process.

Who Will Win the Copywriting Race? Human or robot?

Utilizing people as part of an AI copywriting strategy can seem like a waste of time and money. Trust us when we say it will be well worth it. When you work with humans, you can obtain more accurate, creative, and engaging copy while staying true to your business’s voice. That’s what we’re all after, right?

Next time you consider having artificial intelligence write your content, remember that humans are still the most advanced copywriting machines. For now.